Gensler transformed a lobby at 88 Kearny Street in downtown San Francisco through the digital art experience woven into the architecture. The expansive installation as tall as the ceiling activated by human presence inspires tenants and visitors. This digital art gallery is a celebration of San Francisco featuring nature, history, art, and technology.
UCSF Weill Institute for Neurosciences
The UCSF Weill Institute for Neurosciences will set a new standard in the field by merging neuroscience research and clinical environments under the same roof. Obscura teamed up with UCSF to create the volumetric installation to present the Institute to the public as a hub for innovation and access to pioneering treatments.
You Are Art
You Are Art is an environmental interactive art in MGM Cotai plaza. This content transforms the space into a huge environmental kaleidoscope and people's movements create ever-changing art.
Emoji Jam is an immersive interactive experience at MGM Cotai’s indoor plaza that incorporates the world’s largest area of permanent LED display—25-screen array spanning the atrium’s 900-meter perimeter. Visitors participate the game through their mobile devices via Wechat.
Indiana Farm Bureau Insurance
Indiana Farm Bureau Insurance launched a campaign that includes three TV commercials an interactive game for pop up events. TV Commercials were aired during the Super Bowl in 2012 in Indiana.
Spiral tunnel is a multi-level arcade game created for Magic Planet, amusement arcade park at Cairo Festival City in Egypt. Players run and jump along a spiral track, avoiding obstacles and collecting gems.
Who's Butt? 誰のお尻？
A bilingual children book for non-Japanese speaking parents and kids to learn simple Japanese words.
Sugiyama Nuts produces high-quality and small batch organic peanut butter in Shizuoka, Japan. The package itself unfolds to be a newsletter that shares stories of the particular batch. The branding and packaging were designed to be minimal and honest, reflecting the company's belief in transparency and establishing a strong bonding within local communities.
I created key-art for a multi-platform campaign featuring Scishow. The illustration was used throughout the campaign including subway ads, billboards, subway and bus vinyl wraps, and event graphics in New York, Los Angeles, and Chicago.
Holo-guide is a holographic wayfinding kiosk powered by AI at brand new 18,000-seat venue in Las Vegas. Users are able to interact with it using voice commands and hand gestures. Below are developed as a demo for a reception event to reveal the development of the venue.
In celebration of 150 Years of Harper's BAZAAR, Obscura projected iconic images of Harper’s that have inspired and defined American culture through the viewpoint of fashion in the past century and half.
En Su Casa Health Care
Branding for a health care clinic locating in Spring Valley, NY. The logo represents the sense of community. Multiple houses overlap forming one big house. The bright brand color palette expresses the diversity and richness of the community.
Conservatory of Flowers
In celebration of the 50th Anniversary of 1967’s Summer of Love, Obscura collaborated with Conservatory of Flower to create "Photosynthesis", a flower-powered building illumination in the evening.
This is a collection of self-initiated works. These are mostly just for fun or experiments, but personal works always help me to have more fun with professional projects.