My focus is creating meaningful experiences integrating design and technology. I'm currently an experience design lead at Gensler creating digital experiences in built environments. I lead various scales of projects from experience strategy to interactive media production.
Prior to moving to the Bay Area, I spent first 6 years of my career as a motion graphics designer in advertising. Creating narrative based work taught me the joy of crafting stories and working with wide range of production teams.
I love learning new things and collaborating with new people, and always look for opportunities to challenge unknowns.
Experience
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Waymo Senior brand designer (Contract via Linkage Design)
March 2023–Present, Mountain View
Creating brand and product graphics to communicate the Waymo brand and mission to a broad audience. Working with the marketing and product team, I develop designs, including experiential marketing collaterals, advertising campaigns, and workplace environmental graphics.
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Waymo Senior brand designer (Contract via Linkage Design)
March 2023–Present, Mountain View
Creating brand and product graphics to communicate the Waymo brand and mission to a broad audience. Working with the marketing and product team, I develop designs, including experiential marketing collaterals, advertising campaigns, and workplace environmental graphics.
Gensler Experience Design Lead, Apr. 2019 – Mar. 2023
Leading creative and productions for experiential installations in built environments. I lead the team of designers, technologists, and design managers (producers) throughout the process from experience strategy to content production. The current projects include corporate headquarters and commercial buildings.
Clients: Adobe, Telus, San Francisco International Airport, LinkedIn, 88 Kearny
Leading creative and productions for experiential installations in built environments. I lead the team of designers, technologists, and design managers (producers) throughout the process from experience strategy to content production. The current projects include corporate headquarters and commercial buildings.
Clients: Adobe, Telus, San Francisco International Airport, LinkedIn, 88 Kearny
Obscura Lead Designer, Jul. 2016 – Present
Creative lead, art direction, and design for experiential & immersive designs for permanent installations and events.
Clients: UCSF, MGM Cotai, Harper, CNN, Magic Planet
Creative lead, art direction, and design for experiential & immersive designs for permanent installations and events.
Clients: UCSF, MGM Cotai, Harper, CNN, Magic Planet
Freelance Designer/ Illustrator, Apr. 2013 – Present
Hornet, Logan, Psyop, Charlex, 1st Avenue Machine, MPC, Eyeball, Royale, Loyal Kasper, ODD, Plus, Shilo
B-Reel, Local Projects, Wieden + Kennedy, Johnson & Johnson, Shutterstock, Stag & Hare, Ogilvy & Mather...etc.
Brand New School Designer, Oct. 2011 – Mar. 2013
Motion graphics for TV/ Interactive advertising
Clients: Bank of America, GE, Google, Tic Tac, Twizzlers, Target, Subway...etc.
Stardust Studio Designer, Aug. 10 – Sep. 2011
Motion graphics for TV/ Interactive advertising
Clients: BET, Google, Mercedes Benz, Verizon, Burlington, StarKist...etc.
Hornet, Logan, Psyop, Charlex, 1st Avenue Machine, MPC, Eyeball, Royale, Loyal Kasper, ODD, Plus, Shilo
B-Reel, Local Projects, Wieden + Kennedy, Johnson & Johnson, Shutterstock, Stag & Hare, Ogilvy & Mather...etc.
Brand New School Designer, Oct. 2011 – Mar. 2013
Motion graphics for TV/ Interactive advertising
Clients: Bank of America, GE, Google, Tic Tac, Twizzlers, Target, Subway...etc.
Stardust Studio Designer, Aug. 10 – Sep. 2011
Motion graphics for TV/ Interactive advertising
Clients: BET, Google, Mercedes Benz, Verizon, Burlington, StarKist...etc.
Awards
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Interior Design's Best of The Year Award
IIDA Design Award 2021
Retrofit’s Metamorphosis Awards—Interior Design
Graphis New Talent Annual 2011, Gold
The Art Directors Club National Scholarship: Graphic Design 2009
AIGA Flux09: Poster Design
SVA Motion Graphics Award 2009
Advertising / Graphic Department Scholarship 2009
Advertising / Graphic Department Scholarship 2008
Education
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School of Visual Arts
Graphic design/ Motion graphics major, graduation 2010
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Interior Design's Best of The Year Award
IIDA Design Award 2021
Retrofit’s Metamorphosis Awards—Interior Design
Graphis New Talent Annual 2011, Gold
The Art Directors Club National Scholarship: Graphic Design 2009
AIGA Flux09: Poster Design
SVA Motion Graphics Award 2009
Advertising / Graphic Department Scholarship 2009
Advertising / Graphic Department Scholarship 2008
Education
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School of Visual Arts
Graphic design/ Motion graphics major, graduation 2010