KAYA ONO Portfolio - Emoji Jam

Emoji Jam is an immersive interactive experience at MGM Cotai’s indoor plaza that incorporates the world’s largest area of permanent LED display—25-screen array spanning the atrium’s 900-meter perimeter. Visitors participate the game through their mobile devices via Wechat.

Creative Director | Travis Threlkel, Steve Mason

Creative lead | Kaya Ono

Game Developer | Willy Nolan

Payoff Emoji Developer | Matthew Regan, Marpi

Animator | Andy Mai

Client | MGM China

Produced at Obscura

Nearly 3000 emojis were brought to life through procedural animation using javascript and TouchDesigner.

🍎🍜🍔 Snack Dance 🍊🍡🥑

😀😜😬 Smiley Pop 😍😢😋

🐛🦊🐈 Animal Party 🐖🦀🐬

We created a script that animates each layer of svg file. This universal template was used to automate the animation of rest of emoji set that wasn’t part of the first 2 game theme.

Design layouts

Examples of key moments: Game round opening, game mode, and game round ending.

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