Emoji Jam is an immersive interactive experience at MGM Cotai’s indoor plaza that incorporates the world’s largest area of permanent LED display—25-screen array spanning the atrium’s 900-meter perimeter. Visitors participate the game through their mobile devices via Wechat.
Indiana Farm Bureau Insurance
Indiana Farm Bureau Insurance launched a campaign that includes three TV commercials an interactive game for pop up events. TV Commercials were aired during the Super Bowl in 2012 in Indiana.
Spiral tunnel is a multiplayer arcade game created for Magic Planet, amusement park & arcade zone at Cairo Festival City in Egypt. Players run and jump along a spiral track, avoiding obstacles and collecting gems.
Levi Strauss & Co.
Installation concept for Levi’s flagship store in Times Square. Levi’s team invited Obscura to design contents to lead more shoppers to the basement floor.
McDonald: Holiday interactictive billboard
On the week before the Christmas, McDonald launched a billboard showed a giant Christmas Cracker. Passers-by could pull the cracker with a swipe of their phone, and win a Winter Warmer or Toffee Latte. I had a opportunity to design the billboard graphics commissioned by Bossa.