UCSF Weill Institute for Neurosciences
The UCSF Weill Institute for Neurosciences will set a new standard in the field by merging neuroscience research and clinical environments under the same roof. Obscura teamed up with UCSF to create the volumetric installation to present the Institute to the public as a hub for innovation and access to pioneering treatments.
Emoji Jam is an immersive interactive experience at MGM Cotai’s indoor plaza that incorporates the world’s largest area of permanent LED display—25-screen array spanning the atrium’s 900-meter perimeter. Visitors participate the game through their mobile devices via Wechat.
Indiana Farm Bureau Insurance
Indiana Farm Bureau Insurance launched a campaign that includes three TV commercials an interactive game for pop up events. TV Commercials were aired during the Super Bowl in 2012 in Indiana.
You Are Art
You Are Art is an environmental interactive art in MGM Cotai plaza. This content transforms the space into a huge environmental kaleidoscope and people's movements create ever-changing art.
Spiral tunnel is a multi-level arcade game created for Magic Planet, amusement arcade park at Cairo Festival City in Egypt. Players run and jump along a spiral track, avoiding obstacles and collecting gems.
Levi Strauss & Co.
Installation concept for Levi’s flagship store in Times Square. Levi’s team invited Obscura to design contents to lead more shoppers to the basement floor.
Conservatory of Flowers
In celebration of the 50th Anniversary of 1967’s Summer of Love, Obscura collaborated with Conservatory of Flower to create "Photosynthesis", a flower-powered building illumination in the evening.
Holo-guide is a holographic wayfinding kiosk powered by AI at brand new 18,000-seat venue in Las Vegas. Users are able to interact with it using voice commands and hand gestures. Below are developed as a demo for a reception event to reveal the development of the venue.
In celebration of 150 Years of Harper's BAZAAR, Obscura projected iconic images of Harper’s that have inspired and defined American culture through the viewpoint of fashion in the past century and half.
Holiday interactictive billboard
On the week before the Christmas, McDonald launched a billboard showed a giant Christmas Cracker. Passers-by could pull the cracker with a swipe of their phone, and win a Winter Warmer or Toffee Latte. I had a opportunity to design the billboard graphics commissioned by Bossa.