Sugiyama Nuts produces high-quality organic peanut butter in Shizuoka, Japan. Only 1000 bottles per batch are available by subscriptions. Its peanut butter will be delivered to costumers within 48 hours from its production. The package itself unfolds to be a newsletter that shares stories of the particular batch. The branding and packaging were designed to be minimal and honest, reflecting the company's belief in the importance of manufacturing transparency and establishing a strong bonding within local communities.
Fanta: Spooky Snack Lab
Concept illustration for Fanta's Halloween package & POP for Spooky Snack Lab campaign. It was a collaboration of Fanta and Oreo.
My contribution to Emoji Book that invites artists to interpret and illustrate an emoji of their choice. I chose 🍳 , just because it always makes me happy. When I crack an egg in the morning, it feels like I have a miniature sun in a pan.I recently moved to SF from NY, and an egg in a pan now reminds me the sun in California!
Style frames for a video to tell the story of Salesforce foundation 1/1/1/. Salesforce leverages 1% of its people, technology, and resources to help improve communities around the world.
Design, Storyboarding, and character design for an animated video introducing Ford's Eco-boost engine. Produced at Transistor studios.
En Su Casa Health Care
Branding for a health care clinic locating in Spring Valley, NY. The logo represents the sense of community. Multiple houses overlap and are bound by one big roof, that creates a shape looks like one big house. The colorfulness of the logo also symbolize the diversity and richness of the community.
Dancing feet Zoetrope
I was invited to create a loop animation for an exhibition “Wheel of Life” taken place in Zurich, Switzerland in December 2015. 10 artists from all over the world exhibited their animations and original artworks created for the show.
A Storyboard and style frames for a video about Keihl's shaving product. This spot tells a story about a man's adventures and his transformation along the journey. It was a pleasure collaborating with a talented comic artist, Scott Cohn (www.scottcohn.com)
Portraits of Purpose
TARGET + TOMS
I had a great time collaborating with an amazing team at Psyop. I designed style frames and characters for a holiday commercial pitch. The animation tells the story about a collaborative holiday campaign by Toms and Target; that gives shoes, a blanket or meals to people in need in US and Canada for each Toms gift purchase at Target.
A collection of print works
Delta Innovation Class
Design and storyboard for a video introducing Delta's mentor program, Delta Innovation Class, to connect industry leading professionals to young professionals and students. Produced at Wieden + Kennedy
These frames are designed for a pitch for a NPO who provide information on medical treatment options. The story describes how overwhelming the experience could be to find the right information about your medical treatments.
It was pleasure creating a style frame for a TV commercial for RTE, French electronic company. I had a great time constructing elements with paper and composing together.
Styleframes created for a video introduces fravors of Cuervo's tequila
This is a collection of self-initiated works. These are mostly just for fun or experiments, but personal works always help me to have more fun with professional projects.
Indiana Farm Bureau Insurance
Indiana Farm Bureau Insurance launched a campaign that includes three TV commercials an interactive game for pop up events. TV Commercials were aired during the Super Bowl in 2012 in Indiana.
Style exploration for Netflix's TV commercial
Illustrations for a multi-platform campaign featuring Scishow, one of the most viewed channels. This was one of the first advertising campaigns for Youtube. The illustrations used throughout the campaign included subway ads, billboards, subway and bus vinyl wraps, and event graphics in New York, Los Angeles, and Chicago.
Pitch for Target Canada
Style frame & Matte Painting
Below is a collection of style frames and matte paintings for various projects.
Samsung Galaxy Note II
Pitch for Demo video to showcase features of Galaxy Note II
I had a great time collaborating with Loyal Kaspar developing hand drawn typography as a part of branding for a new lifestyle network, FYI.
Shutterstock invited me to create an artwork for Designer Passport, an artist collaboration program with the partnership of Adobe. Shutterstock featured the artwork and the blog article covered its creative process. The artwork was also exhibited during Art Directors Club award festival in Miami in 2015.
Commissioned as a part of St.Ive's on going social campaign
Brown Rice Family
Client: Brown Rice Family ------- Brown Rice Family, is a world roots band which encompasses jazz stylings, afrobeat, reggae, rock, Latin rhythms, hip-hop, and funk. This culturally and musically diverse band is formed by musicians from Jamaica, Haiti, Nigeria, South Africa, Bronx, and Japan. -------